GS1 logistic labeling

The GS1 Standard International Logistic Label (STILL) is a standardized data structure, label design, and label placement standard. It's used to establish best practices of logistical unit labeling around the world.

The STILL label avoids the successive relabeling of logistic units as they move through the supply chain and offers the advantage of using only one logistic label. The only compulsory requirement is that each logistic unit must be identified with a unique serial number, the Serial Shipping Container Code (SSCC).

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GS1 label structure

Label structure

The GS1 pallet label includes two core sections. The optional top section includes shipping information about the shipper and the consignee. The structure is free and may include company information, but it's not required by the standard.

The bottom block includes a human readable (text) explanation of the label data and the barcode representation of the same data.

The SSCC (Serial Shipping Container Code) is the only barcode required by the standard, but it's customary to include a GS1-128 barcode with the GTIN, order number, batch number, expiration date, and other relevant data about the products contained within the logistical unit.

Barcode symbols must include human readable (text) information below the barcode.

Optional label data

The optional label data included in the GS1-128 barcode includes a number of different data types. Each Data Title is assigned an application identifier by the GS1 data standard, and the data in the barcode is separated by bracketed identifiers. The GTIN data, for example, is preceded by (01).

For pallets where multiple trade items are present on the pallet, the identifiers 37 and 02 are commonly used, as they identify the type of product and the number of trade items present on the pallet. This allows the consignee to log the receipt of the pallet without having to unpack and count the quantity of received goods.

GS1 label data
GS1 Label dimensions

Label dimensions

While several GS1 logistic label sizes are acceptable, GS1 does not recomend using sizes smaller than A6. Smaller labels mean smaller barcodes, and this makes the labels harder to read with a barcode reader and more vulnerable to environmental damage.

If space on the logistical unit permits, use A4 or A5 labels, either in portrait or landscape format.

Positioning of labels on the pallet

The positioning of GS1 logistic labels on pallets depends on the shape of the products on the pallet, pallet height, whether stacked pallets include various shipping units, and whether or not the products or complete pallet are wrapped.

It's always a good practice to avoid placing labels on the bottom edge of the shipment. Such labels are more exposed to environmental damage during transport. More importantly, the fork assembly of a forklift will prevent the forklift operator from scanning such a label once the pallet is picked up by a forklift.

See the linked video by GS1 Australia for more information on label placement.

Logistic labeling

GS1 pallet label printing solutions

You're welcome to use our free online solution for GS1 logistical label printing. You can also download the solution and customize it to fit the needs of your product and shipping operations.

If you wish to customize our solution and connect it to your WMS, ERP, or other source of logistical data and ensure error-free GS1 pallet labeling, contact our industry specialists for a consultation.

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